To use the image of Che Guevara to sell vodka is a slur on his name and memory. He never drank himself, he was not a drunk, and drink should not be associated with his immortal memory... As a supporter of the ideals for which Che Guevara died, I am not averse to its reproduction by those who wish to propagate his memory and the cause of social justice throughout the world.

To use the image of Che Guevara to sell vodka is a slur on his name and memory. He never drank himself, he was not a drunk, and drink should not be associated with his immortal memory... As a supporter of the ideals for which Che Guevara died, I am not averse to its reproduction by those who wish to propagate his memory and the cause of social justice throughout the world.