The creatives, they want to connect with people. These artists, the clothing designers, they want to connect with people the same way that music gets to connect with people. But the cost of silk is too expensive. And they won't lower their quality levels. So I can spend $2 million on a record and give it out in a democratic way. They could spend all their time making the greatest dress in the world, and it's just impossible to hand-make that many.