If you can't get your core audience to watch the show, it's very hard to then pull in enough people outside of your fan base to your network. The networks are just so branded now; USA can't really do a dark despairing drama and FX can't do a blue-sky show. People watch the networks they watch.

If you can't get your core audience to watch the show, it's very hard to then pull in enough people outside of your fan base to your network. The networks are just so branded now; USA can't really do a dark despairing drama and FX can't do a blue-sky show. People watch the networks they watch.