Yvon Chouinard Quotes

Yvon Chouinard Quotes: Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
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Yvon Chouinard Quote: There is a beginning and end to all life - and to all human endeavors. Species evolve and die off. Empires rise, then break apart. Businesses grow, then fold. There are no exceptions. I'm OK with all that. Yet it pains me to bear witness to the sixth great extinction, where we humans are directly responsible for the extirpation of so many wonderful creatures and invaluable indigenous cultures. It saddens me to observe the plight of our own species; we appear to be incapable of solving our problems.
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Quotes about Yvon Chouinard: We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.
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Quote about Yvon Chouinard: A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
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Yvon Chouinard Sayings: If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, 'This sucks, I'm going to do my own thing.'
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Yvon Chouinard Saying: I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
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Sayings about Yvon Chouinard: Just why is Yosemite climbing so different ? Why does it have techniques, ethics and equipment all of its own ? The basic reason lies in the rock itself. Nowhere else in the world is the rock so exfoliated, so glacier-polished and so devoid of handholds. All of the climbing lines follow vertical crack systems. Every piton crack, every handhold is a vertical one. Special techniques and equipment have evolved through absolute necessity.
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Saying about Yvon Chouinard: We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
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Yvon Chouinard Quotes: I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.
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Yvon Chouinard Quote: ...we've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going to accept ownership of our products from birth to birth. So if you buy a jacket from us, or a shirt ,or a pair of pants, when you're done with it, you can give it back to us and we'll make more shirts and pants out of it.
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Quotes about Yvon Chouinard: Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say,
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Quote about Yvon Chouinard: We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.
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Yvon Chouinard Sayings: Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.
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Yvon Chouinard Saying: Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
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