William Bernbach Quotes

William Bernbach Quotes: Rules are what the artist breaks; the memorable never emerged from a formula.
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William Bernbach Quote: In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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Quotes about William Bernbach: Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
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