Theodore Levitt Quotes

Theodore Levitt Quotes: Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of
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Theodore Levitt Quote: Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
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Quotes about Theodore Levitt: The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.
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Quote about Theodore Levitt: A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.
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Theodore Levitt Sayings: A powerful force drives the world toward a converging commonality, and that force is technology. ... Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.
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