Al Ries Quotes

Al Ries Quotes: The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Al Ries Quote: What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Quotes about Al Ries: The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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